WoW badges have long been established as the reward for children who walk to school, with their collectability helping to facilitate long term behaviour change.

For the very first time our badges will be manufactured in the UK from recycled materials, custom-moulded to avoid breakage and at a reduced price from previous years.

Each badge design has been chosen as a winner from the 100’s of entries to our annual competition.

September’s theme is Football, the first of 11 badges to collect across the year.

Badges can be bought individually or bagged in multiples of 30.