Anyone who has tried to secure media attention knows it can be difficult to make the headlines. With years of experience however, under our belts, we’ve written down our top tips so you can do it too:

Be concise, punchy, quotable and factually correct. Before you start writing, think – is this news? Is this new information? If not, a journalist is unlikely to read further than the first paragraph.

Set out your story clearly and grab attention in as few words as possible and without jargon. Try to keep it to a single sheet using approximately three sentences per paragraph.

Make the most of the letters page in newspapers which is often the second most widely read part of a newspaper or magazine!

For television and radio interviews, Decide on and stick to three key points you want to make, write them down and reread them before the interview

A good news story must be new to readers-  it should surprise, entertain and potentially change the reader’s perceptions. Does yours?

Read our Media How to sheets below for more information: