WoW Evaluation Report
We have recently launched a report evaluating our WoW (Walk Once a Week) scheme, which has shown the measurable positive impact the scheme has on increasing schools' walking levels.
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Read on for some impressive facts and figures!
Highlights
• Just under a fifth of pupils surveyed reported that they started walking because of WoW.
• In the WoW schools surveyed, an average of 59% of children walked to school on that day. In the National Travel Survey 2007 on average, 51% of primary school children walk to school, which indicates a higher incidence of walking in WoW schools.
• The evidence from teachers and classroom staff is that WoW is easy to administrate in the classroom, and that the children understand it and want to participate too.
• On average, 28% of children that WoW, take part in the WoW design. Scaled up across participating WoW schools this equates to approximately 128,000 pupils producing art for the badge competition, which makes this one of the largest art competitions in the UK.
• Approximately 67% of children surveyed reported that they walk with a family member to school, which shows that WoW and walking to school doesn’t just involve children, but also other members of their family.
• Strategically WoW helps Local Authorities, Primary Care Trusts and Local Strategic Partnerships achieve Health based targets such as:
- NI 55 (Obesity in primary school age children in Reception)
- NI 56 (Obesity in primary school age children in Year 6) and sustainable transport target
- NI 198 (Children travelling to school – mode of transport usually used).
• Children engage rapidly and easily with WoW and for the younger children the process of walking, logging or recording their walk, and receiving badges is fun with a high value placed on the badge reward system.
Read the full highlights here:
Download the full press release here:
Read the full report here:
Get involved with WoW
Whether you're a teacher, parent, or local authority, it's easy to get involved in WoW. All you need to get started are WoW resources, such as badges and wallcharts, and to follow our guidance to running WoW (see below).
Email: walktoschool@livingstreets.org.uk for more details on the report.


